How to revolutionize business communications with cloud computing?

At the heart of every successful business lies effective communication. It is one of the key areas that can determine the future of your business. Talking about the future, how can we not talk about cloud technology? Today, cloud computing is finding its way to almost all areas of business operations, enhancing the quantity and quality of the output. Plus, adopting cloud technology means freedom from work location and device-related restraints. The cloud allows you to access and use information from anywhere at your convenience. This, in turn, gives the benefit of enhanced collaboration and economies of scale.





It is time to jump on the bandwagon. Sid Nag, the research vice president at Gartner, said, “The pandemic validated cloud’s value proposition.” “The increased use of public cloud services has reinforced cloud adoption to be the ‘new normal,’ now more than ever,” he added. IT spending on the cloud is predicted to increase by 9.1% between 2020 and 2024.

So, what exactly is propelling the rising adoption of cloud technology by businesses? Let’s explore the transformative effects of the cloud on business communication.


Cloud Computing for an Effective Business Communication

According to IDG, presently, more than 55% of organizations leverage several public clouds and 21% use more than three. From seamlessly facilitating remote working in the ‘new normal’ to making it possible for small enterprises to achieve international reach, cloud services are benefitting organizations in a myriad of ways.

Focusing on business communications, cloud computing is proving to be a revolutionary technology in many ways. Some of them are:


  • Cloud computing – A crucial pillar for remote working

To digitize effectively in the aftermath of COVID-19, business owners have no option other than to embrace the cloud journey. Today, collaborating efficiently is impossible if employees need to be physically present in one place. This is where the significance of cloud computing becomes the most pronounced. Employees can work from any location at any time. Thus, it leads to greater efficiency and quality work. A seamless availability and accessibility to information is the most important advantage of cloud computing. Irrespective of the location or the device used by the employees, they can easily collaborate in a business grid with the cloud. The cloud opens the option of flexible schedule for remotely working employees, facilitating an effortless collaboration among them.

  • Enables businesses to tap into a talented employee base

Around 90% of Infrastructure and Operations organizations will have a large part of their workforce working remotely by the end of 2023. Remote working made possible by the cloud makes it easy for companies to rely less on outsourcing. They can, thus, invest in full-time employees from outside their headquarters. Cloud services such as video conferencing allow companies to conduct communications with a diverse array of employees all around the globe. As a result, businesses can tap into both international and local talent pool and bring the relevant skillset into their fold.

  • For storage, the sky is the limit


The two major attributes of cloud computing are scalability and elasticity. Businesses can upscale or downscale their IT requirements as per the needs. They can increase the current resources to take in enhanced business changes. Thus, cloud aids business growth without the need for costly modifications in the IT system of the organization. Cloud-enabled scalability is a crucial driver of increased revenues and enhanced margins in the business domain. The ability of the cloud to add capacity to fulfil an increase in demand and to scale services in a relatively shorter time is especially crucial for organizations during this pandemic.

  • Allows businesses to acquire international reach

Organizations can now use the cloud and expand beyond what they thought was possible. It is because cloud technology permits small business owners to adopt sophisticated software through software as a service or desktop as a service model. These models update applications and eliminate the need to purchase various software copies. It, in turn, minimizes expenses and boosts efficiency. Therefore, cloud computing implies never having to worry about software updates.

Its effects were visible as early as 2017 when research revealed that close to 64% of small businesses utilize three cloud solutions. These numbers are bound to grow as solutions become more effective at fulfilling small business needs.

  • Facilitates a higher degree of transparency and security

The cloud is rapidly gaining popularity but many organizations remain hesitant to adopt it. Their doubts are valid. When it is so easy to remotely access data, then what can prevent a cybercriminal to do the same? Well, the cloud strictly monitors security that is more efficient than an in-house system. The highly efficient security made possible by the cloud is due to the encryption of data that is transferred over networks and kept in databases. Encryption prevents the information from becoming accessible to hackers and unauthorized persons. An example of enhanced transparency is the simplification of log and event management which permit IT persons to recognise security issues at earlier stages. As stated by Mckinsey, centralised cloud platforms pave the way for managers to discover breaches and safeguard sensitive data.

Summing up

The facts and research point to the same thing, the cloud is here to stay and evolve. It offers opportunities for businesses to thrive efficiently, even amid a volatile landscape. Refusing to leverage the benefits of cloud computing could mean lagging in the competition. We, at Stralynn, can help you in meeting your cloud-based needs. It is the right time to leverage this cutting-edge technology and see your business expand like never before.

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